I was very lucky to be invited to go along to the Yelp Elite Event for August recently and when I saw that it was being held in Murphy’s ice cream shop, how could I refuse?
Although it’s a huge institution in the US, Yelp has only entered into the European market this year and has been making good progress particularly in Dublin. All that is thanks to Annie L, or as you may also know her @yelpdublin on Twitter. Annie *is* the Yelp Dublin team, all of it. And she did a great job in organising the August event. Yelpers were invited to create a sundae of their own concoction at a sundae bar at the back of the shop where an array of ice creams, sorbets and toppings were laid out for everyone to make their own. With it being one of the warmer nights of the year, ice cream was a welcome treat in between chatting to other Yelpers.
The idea of the Yelp events is to get people to new venues, get the venues some new customers and fans who will also review on Yelp.ie adding content and value to the site. If you are looking for a restaurant, hotel, bar, shop – Yelp is the kind of site that will tell you where it is, how good it is and what is good to order. You can also check-in to venues in a similar way to FourSquare, Gowalla, etc., becoming a Duke or Duchess if you check-in there most.
Many thanks to Annie for organising the Yelp events, I am sure it will be the first of many – I’m looking forward to the next one!