Measure It!

On 2 June last, Damien Mulley ran a Measure It! seminar. The idea of Measure It! was that there would be a few speakers to talk about social media metrics and measurements and then a group exercise to get a few ideas and debate flowing.

The first speaker of the morning was Keith from Realex Payments.

Keith advised that you should know what your key metrics are – for Realex they are customers, transactions and times spent on site. They now have QRCs online – Qualified Realex Commentators – individual members of staff who are allowed represent the company online. They collectively focus on one theme at a time so as not to dilute the company message.

Barry Hand of was next up and gave a very interesting and in-depth presentation on how to measure social media and it’s worth to your business.

Points made include that social media is not free – it takes resources, most importantly time. ROI is a business metric and not the same as social media. Social media is basically communication with your customers but what is the objective of using social medi – you need to work out what it is – more sales? Customer service? Does social media do this for you?

Final speaker of the morning was Stephen O’Leary of O’Leary Analytics.

Stephen gave a really great synopsis of the recent Hunky Dorys campaign, which was entirely run offline but which exploded in the online forum. It was very interesting to see where the noise about these posters and the Hunky Dorys came from – you can see all of Stephen’s data here.

Measure It! was a great insight into how much I don’t know and need to learn about social media in order to use it to the best of it’s ability. If there is another Measure It! I heartily recommend that anyone using social media for business goes to it.

It was free of charge and took place in the Academy Plaza Hotel in Findlater Place, Dublin 1, just off O’Connell Street.


A message from Aer Lingus Chief Executive, Christoph Mueller

Just got this in an email from Aer Lingus.

While it’s a great idea, it’s probably a tad late off the starting block for Aer Lingus. The situation arose in April and KLM managed to send something similar to customers on 15 April last!

Media Contact 2020

Last week I was a lucky attendee at ‘Media 2020-A Vision For The Future’.

Organised by Media Contact, the conference was to take a look at the future of media and of communication and the expected changes over the next five to ten years in technology, marketing, the internet, newspapers and television. In the interest of keeping abreast of new methods of communication, Media Contact had to foresight to invite a few people, myself included, to come along to the event as a guest and to tweet the proceedings.

Media Contact had a great line up of speakers at the event:

Eamon Ryan – TD

Maeve Donovan – Chairperson, National Newspapers of Ireland and former editor of The Irish Times

Jonathan Moore – Mobile Product Manager, The Guardian

Fiach MacConghail –  Director of the Abbey Theatre

Matt Locke – Commissioning Editor, Education and Mew Media, Channel 4

Katarina Skoberne – Co-founder, Open-Ad Group

Ciarán ÓGaora – founder of Zero-G

Carolyn Odgers – Director of Strategy, Chemistry

Damien Mulley

Ronan Higgins

Cillian Barry – Feep Marketing

Natalie Bagnall – Head of Acquisition, Google

Mark Little –

John Healy – Founder, Digital Edge

Colm Lyon – Chief Executive, Realex Payments

Ian Forrester – Senior Backstage Producer, BBC

Múirne Laffan – Exectuive Director, RTÉ Publishing

Overall it was a very interesting and informative day. The speakers come from a wide variety of backgrounds and the overall messages of the day seemed to be to keep moving with the times and don’t be afraid to try new things. While there was a fast and furious Twitter stream flowing on the day – which you can read by searching for the hashtag #med2020 – a few of the attendees and even non attendees, had something to say about the day.

From Hugh Linehan (@hlinehan), online editor of The Irish TimesFuture shock in Croke Park

From @finoreilly: Hurling Irish Media into the 21st century- no?

From @blathnaidhealy: Media 2020 conference Twitter stream highlights

From Media Contact themselves:  Media 2020-A Great Success

I’d really like to thank Media Contact for inviting me along to the event and for being clever enough to do so to ensure a Twitter stream that kept many people at home or at work up to date with what was being said and discussed at the event. Also thanks in particular to Jack Murray, Managing Director of Media Contact. To my surprise and delight I came home to a shiny red envelope on Friday. And when I opened it, this is what I found:

Thanks folks, I genuinely appreciate that! The book has been on my To Read list for quite a while and the hand written Thank You card was a lovely touch. I’ll be eagerly watching out for the next big Media Contact event – Content is King – later this year.

By the way, Croke Park as a venue for a conference was pretty great. Wifi that worked and was easy to access – check, plenty of power points for laptops – check, lots of screens round the room so even those seated at the back could see the speakers and/or their presentations properly- check, friendly and helpful staff – check, nice food, tea and coffee, check, check, check. It’s not a venue I had been to before but certainly one I’d look forward to going to  being in again 🙂

“Celtic Chernobyl”

Last week while all of the Anglo Irish Bank stuff was coming to the fore and they could talk of nothing else on radio, tv and at lunch tables the length and breadth of Ireland, a certain clever man coined the phrase “Celtic Chernobyl”.

While on Newstalk Radio, Dr. Peter Bacon, economist, uttered the phrase. I’m sure he had come up with it long before the interview and dropped it in there hoping that it would capture the attention of the media in the same way that “Celtic Tiger” did. And for a few days it did.

Thankfully, here we are just over a week later and it seems to have died away. There was just something inherently wrong with comparing what, to me, is fantasy money, numbers on a computer screen – to the horrendous and perpetual human suffering caused by the Chernobyl nuclear accident in 1986.

Good riddance to the “Celtic Chernobyl” in more ways than one, I say.

Thoughts, reviews, bits & bobs