Category Archives: Thoughts

My opinion or my view, not necessarily one held by anyone else.

Beowulf – A Thousand Years of Baggage

There are many things I am looking forward to at the 2011 Kilkenny Arts Festival. From the first moment I heard the words rock-opera though, I was intrigued. I had been wondering what would be the thing this year that everyone would be talking about? The universal topic separating them from us among the crowd of friendly strangers and new friends at the arts festival. Last year, without a doubt, it was The Smile Off Your Face. “Have you been yet?” “Did you enjoy it? How did it feel?” “Did he do that thing, with your hand?” – it seemed that eventually everyone you met asked the question or answered it from you.

On this year’s Theatre & Dance programme, I am intrigued by Beowulf – A Thousand Years of Baggage. Even the name is epic, never mind the eponymous poem. I’ve read the blurb on the Kilkenny Arts Festival site: Continue reading Beowulf – A Thousand Years of Baggage

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Measure It!

On 2 June last, Damien Mulley ran a Measure It! seminar. The idea of Measure It! was that there would be a few speakers to talk about social media metrics and measurements and then a group exercise to get a few ideas and debate flowing.

The first speaker of the morning was Keith from Realex Payments.

Keith advised that you should know what your key metrics are – for Realex they are customers, transactions and times spent on site. They now have QRCs online – Qualified Realex Commentators – individual members of staff who are allowed represent the company online. They collectively focus on one theme at a time so as not to dilute the company message.

Barry Hand of Lastminute.com was next up and gave a very interesting and in-depth presentation on how to measure social media and it’s worth to your business.

Points made include that social media is not free – it takes resources, most importantly time. ROI is a business metric and not the same as social media. Social media is basically communication with your customers but what is the objective of using social medi – you need to work out what it is – more sales? Customer service? Does social media do this for you?

Final speaker of the morning was Stephen O’Leary of O’Leary Analytics.

Stephen gave a really great synopsis of the recent Hunky Dorys campaign, which was entirely run offline but which exploded in the online forum. It was very interesting to see where the noise about these posters and the Hunky Dorys came from – you can see all of Stephen’s data here.

Measure It! was a great insight into how much I don’t know and need to learn about social media in order to use it to the best of it’s ability. If there is another Measure It! I heartily recommend that anyone using social media for business goes to it.

It was free of charge and took place in the Academy Plaza Hotel in Findlater Place, Dublin 1, just off O’Connell Street.

“Celtic Chernobyl”

Last week while all of the Anglo Irish Bank stuff was coming to the fore and they could talk of nothing else on radio, tv and at lunch tables the length and breadth of Ireland, a certain clever man coined the phrase “Celtic Chernobyl”.

While on Newstalk Radio, Dr. Peter Bacon, economist, uttered the phrase. I’m sure he had come up with it long before the interview and dropped it in there hoping that it would capture the attention of the media in the same way that “Celtic Tiger” did. And for a few days it did.

Thankfully, here we are just over a week later and it seems to have died away. There was just something inherently wrong with comparing what, to me, is fantasy money, numbers on a computer screen – to the horrendous and perpetual human suffering caused by the Chernobyl nuclear accident in 1986.

Good riddance to the “Celtic Chernobyl” in more ways than one, I say.